16Apr 2018 by mrfarmdog
Focus + Process = Results…REALLY GOOD RESULTS!

Focus + Process = Results…REALLY GOOD RESULTS!

Case Studies, Other, Sales/Customer Service/Support
How could Pets Best’s sales team extract more revenue from their leads? Background Pets Best is one of the top medical insurers for dogs and cats in the United States. They are known for their wide assortment of insurance plans which means that they are likely to have a good fit for nearly every pet and pet owner’s situation. The Challenge While having such a diverse product offering seemed to be a competitive advantage, it also created a bit of a challenge as it could create confusion for the customer and bog down the sales process if the sales team had to review the many options when speaking with prospective customers. In addition, the sales team hadn’t really been exposed to a comprehensive sales training program. Management had done their…
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15Aug 2017 by mrfarmdog
Boosting the Bottom Line by Increasing Conversion on Sales Calls

Boosting the Bottom Line by Increasing Conversion on Sales Calls

Case Studies, Sales/Customer Service/Support
How could Trupanion drive an increase in conversion of inbound sales calls? Background Trupanion, the second largest and fastest growing medical insurer for cats and dogs in the United States, was looking to convert more sales from the calls being handled by its inbound sales team. The Challenge The challenge was twofold. Trupanion’s sales team was made up of individuals with varying degrees of sales experience and the company was desirous of polishing their efforts. In addition, Trupanion wanted to augment the onboarding training new sales team hires received which had been focused on training about the company and its insurance products but was light when it came to selling those products. As the company continued to expand the team to support its growth requirements the need for a more…
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06Jun 2017 by mrfarmdog
Sales/Customer Service/Support – Millennials can Sell, Too!

Sales/Customer Service/Support – Millennials can Sell, Too!

Case Studies, Sales/Customer Service/Support
How could evo drive a huge increase in sales performance among its non-commissioned customer service team made up mostly of twenty-somethings? Background evo, a national e-commerce leader among outdoor and action sports retailers is well-known among skiers, skaters, boarders, bikers and more for the great product information they offer on their website and through their customer service team. To complete the package they have a vast selection, extremely competitive pricing and offer compelling adventure travel vacations and packages. The Challenge When it comes to hiring, evo values interest in action sports and product knowledge over sales acumen in order to deliver the evo-style customer experience it has built its business around. That said, management couldn’t help but feel that there were opportunities to improve the sales being generated from inquiries…
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24Jan 2017 by mrfarmdog
Selligent – Real Marketing Solutions Partnership

Selligent – Real Marketing Solutions Partnership

Press Releases
Selligent Adds Digital Marketing Agency “Real Marketing Solutions” to Rapidly Expanding U.S. Partner Network Seattle-Based Agency Bolsters Selligent's Worldwide Partner Network with Holistic Digital Marketing Approach REDWOOD CITY, CA and BRUSSELS, BELGIUM - (Jan 24, 2017) - Selligent, a provider of relationship marketing solutions based on consumer insight, today announced Real Marketing Solutions as its latest digital marketing agency partner in the United States. Real Marketing Solutions is now part of Selligent’s rapidly expanding partner network, which includes more than 50 agency and marketing service providers around the world. Real Marketing Solutions combines campaign strategy and creative, data management services, and customer experience delivery to help companies, including a top three wireless provider, Fujitsu, Concur, Car Toys and others, solve their most challenging communication problems. "I’ve had the pleasure of…
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