Digital Marketing – Reenergizing Your Email Marketing Efforts with Content Refresh

Digital Marketing – Reenergizing Your Email Marketing Efforts with Content Refresh

Case Studies, Digital Marketing
How could The Avalon Clinic breathe new life into its primary lead generation program? Background The Avalon Clinic is a leading provider of cosmetic surgery services to women who are interested in improving the way they look and by extension, the way they feel about themselves. The Clinic relies heavily on email to move prospects that have inquired about cosmetic surgery from the “show interest” stage to the “contact/call” stage by taking action in the form of attending a tele-consult or participating in a telephone consultation. The Challenge The results that were being generated by the existing email program weren’t meeting management’s expectations. Furthermore, the look-and-feel of the internally created email template wasn’t aligned with the high-quality image that The Avalon Clinic’s brand represents. The Solution Real Marketing Solutions partners…
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Digital Marketing – eNurture Registrations into Paying Customers with Email

Digital Marketing – eNurture Registrations into Paying Customers with Email

Case Studies, Digital Marketing
How could MyNeighborhoodAgent.com get newly registered agents to actively use their service? Background MyNeighborhoodAgent.com (MNA) provides marketing services to real estate agents. Through its Web-based environment, MNA makes it easy for agents to create, print and deliver professional quality marketing collateral at a fraction of the time and cost they experience using traditional printing methods. The Challenge Getting agents to register on the MNA site was easy. Getting them to take the next step of actually using the service was the challenge. The Solution Real Marketing Solutions partners developed and implemented an email based eNurture campaign designed to drive activation among the new registrants by reinforcing the unique value propositions that motivated the agents to register in the first place as well as providing incentives as needed to encourage them to…
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