26Nov 2016 by mrfarmdog

Digital Marketing – Churn Reduction

Case Studies, Digital Marketing, Machine Learning

Background One of the biggest issues facing one of the four largest wireless carriers in the U.S. in continually driving growth for their Prepaid business unit was a churn rate running between 6-6.5%. Research showed that the two biggest reasons given by customers for terminating their service and moving to another carrier were finding a perceived better deal elsewhere (37%) and poor coverage (32%). While little could be done to solve the coverage issue, management felt that overcoming the price/value perception would go a long way towards reducing churn and increasing customer lifetime value. The Challenge Past churn save efforts implemented by the Prepaid team to entice customers to stay longer had provided some valuable insights. They had shown that conditional offers were more effective than immediate offers in impacting…

26Nov 2016 by mrfarmdog

Digital Marketing – Machine Learning

Case Studies, Digital Marketing, Machine Learning

Background One of the top four wireless carriers in the U.S. with millions of prepaid subscribers was looking for ways to reduce churn and increase revenues generated from their customer base. They primarily relied on SMS and email channels to message their customer base and were seeing response rates to their marketing efforts slowly decline over time. The Challenge Due to the size of the customer base, the myriad of segments and the relatively small marketing team, it was difficult to deliver customized messages that its customers would find both, relevant and compelling. The resulting one-size fits all marketing approach drove results but the over-messaging involved was expensive, drove list fatigue and contributed to customers opting out of receiving future messages. The Solution The carrier selected a big data company…

18Nov 2016 by mrfarmdog

Digital Marketing – Maintaining Mindshare with email Newsletters

Case Studies, Digital Marketing

How could Korn/Ferry maintain local mindshare as the preferred provider of executive human capital when needs arise? Background Korn/Ferry is the premier provider of executive human capital solutions, with services ranging from corporate governance and CEO recruitment to executive search, middle-management recruitment and Leadership Development Solutions. The Challenge While corporate marketing provides materials for the more than 70 Korn/Ferry offices worldwide, the Seattle office wanted to do more to maintain the type of mindshare with local executives that is so important in helping to keep them the preferred provider when human capital needs came up. The Solution Real Marketing Solutions partners developed and implemented an email newsletter campaign designed to reinforce Korn/Ferry's position as the premier provider of executive human capital solutions in a timely and unobtrusive way. By delivering content…

17Nov 2016 by mrfarmdog

Digital Marketing – Reenergizing Your Email Marketing Efforts with Content Refresh

Case Studies, Digital Marketing

How could The Avalon Clinic breathe new life into its primary lead generation program? Background The Avalon Clinic is a leading provider of cosmetic surgery services to women who are interested in improving the way they look and by extension, the way they feel about themselves. The Clinic relies heavily on email to move prospects that have inquired about cosmetic surgery from the “show interest” stage to the “contact/call” stage by taking action in the form of attending a tele-consult or participating in a telephone consultation. The Challenge The results that were being generated by the existing email program weren’t meeting management’s expectations. Furthermore, the look-and-feel of the internally created email template wasn’t aligned with the high-quality image that The Avalon Clinic’s brand represents. The Solution Real Marketing Solutions partners…

15Nov 2016 by mrfarmdog

Digital Marketing – eNurture Registrations into Paying Customers with Email

Case Studies, Digital Marketing

How could MyNeighborhoodAgent.com get newly registered agents to actively use their service? Background MyNeighborhoodAgent.com (MNA) provides marketing services to real estate agents. Through its Web-based environment, MNA makes it easy for agents to create, print and deliver professional quality marketing collateral at a fraction of the time and cost they experience using traditional printing methods. The Challenge Getting agents to register on the MNA site was easy. Getting them to take the next step of actually using the service was the challenge. The Solution Real Marketing Solutions partners developed and implemented an email based eNurture campaign designed to drive activation among the new registrants by reinforcing the unique value propositions that motivated the agents to register in the first place as well as providing incentives as needed to encourage them to…