Focus + Process = Results…REALLY GOOD RESULTS!

Focus + Process = Results…REALLY GOOD RESULTS!

Case Studies, Other, Sales/Customer Service/Support
How could Pets Best’s sales team extract more revenue from their leads? Background Pets Best is one of the top medical insurers for dogs and cats in the United States. They are known for their wide assortment of insurance plans which means that they are likely to have a good fit for nearly every pet and pet owner’s situation. The Challenge While having such a diverse product offering seemed to be a competitive advantage, it also created a bit of a challenge as it could create confusion for the customer and bog down the sales process if the sales team had to review the many options when speaking with prospective customers. In addition, the sales team hadn’t really been exposed to a comprehensive sales training program. Management had done their…
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